Episode 1

Impact Startups vs. Silicon Valley Startups: building profit & purpose

Published on: 13th February, 2025

Impact Startups differ from the 'traditional' Silicon Valley startups.

Funding and sales vastly differ when you're selling for Profit + Purpose.

That begs the question:

  • if Impact Startups become the norm, do we understand what they need to grow?
  • How is the 'traditional' VC-funded startup model not beneficial to impact startups?


In this episode, I explore why impact startups struggle finding the right approaches when they follow the Silicon Valley blueprint.


We'll get into how customer funding is even more crucial for impact startups.

And we’ll address a simple mindset hack to embrace sales as a founder.


Welcome to the first launch episode of Impact Sales Radio!

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About the Podcast

Impact Sales Radio
Unpacking Impact Startup Sales. Join Julie of Rebels x Geeks to get your impact startup to product-market fit.
Welcome to Impact Sales Radio, the show for untamed entrepreneurs who refuse to follow the traditional startup playbook and want to build a business out of their purpose.

If you’re afraid of sales, tired of being told you need to raise money, or following someone else’s blueprint for success, you’re in the right place. Here, we do things differently.

This show is for impact-driven founders who want to get paid by customers—not investors—and who are serious about turning their vision into a profitable, purpose-driven business.

I’ll take you behind the scenes of what it really takes to build an impact business—from market learning and sales strategies to the mindset shifts you need to trust yourself and take action. No fluff. No overcomplicated frameworks. Just real, tactical insights that help you create your first customer-funded offer with confidence.

You’ll hear solo episodes where I break down the stuff nobody tells you about building an impact business. I unpack product-market fit to the nitty gritty stuff you need to get done today. Occasionally, I'll share unfiltered conversations with founders who are still figuring it out, just like you are.

So if you want to stop second-guessing yourself, learn to sell in a way that feels right, and start making money while staying true to your mission—stick around.

This is Impact Sales Radio, and I’m your host, Julie.
Let’s get into it.


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About your host

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Julie de la Kethulle de Ryhove

Your host Julie is the founder of rebels & geeks, the impact startup community. She spent 10 years getting innovation to market in 25+ countries and industries. Now she applies that expertise to getting impact startups to product-market fit.